Framing Terminology — Words for your frame of mind

May 22, 2014 by  
Filed under About Framing

Ever get perplexi’d? Ever “drop-shipped” your kid brother after he pushed your “Flex-points?” Of course not! Sometimes it’s easy to wallow in the language of a new frontier. Listed below are some framing terms you might come across. Never get lost in “industry terms” with this vocabulary in your back pocket.

Acrylic – High quality, totally clear Plexiglass. Shipped as standard on all frames. Plexiglass is the prefered choice for museums and art collectors as there is no risk to damaging the artwork should the glass break.

Artisan Series – A class of mouldings, usually 3 or more inches wide. Click here to see a sample of Artisan Mouldings.

Deluxe Series – A class of mouldings, usually 2 or more inches wide. Click here to see Deluxe Mouldings.

Designer Frame – A frame plus a mat, glazing, foamboard backing & wire kit. Click here to view Designer Frames.

Drop Ship – To deliver goods for a business directly to its customers, so you don’t have to keep stock on hand.

Fillet – A small, narrow strip of moulding that frames the inside edge of a mat. The effect is that of a double framed piece. A fillet raises the elegance and sophistication of the finished piece.

Flex Points – The metal tabs pressed into the inside edges of a frame to hold the backing or foam core on, and the photos or canvases in. Also know as Hard Points.

Float Mount Board – A mat that holds a print with a self adhesive area instead of showing it through an opening. The idea is that the print “floats” on the mat board.

Glazing – The protective layer of picture frame glass or acrylic (plexi-glass) used in framing to provide protection to the prints.

Hard Points – the metal tabs pressed into the inside edges of a frame to hold the backing or foam core on, and the photos or canvases in. Also know as Flex Points.

John Hancock Mat – An oversized mat, typically 4” wide, often utilized for images to be displayed at ceremonies, receptions, and milestone events. Ideal for collecting autographs, doodles, and well wishes of attendees. May have a small window cut into it to display a title, label or names as an option. Also known as a Signature Board.Layout – The configuration of the openings cut into a mat to house prints. Our Layouts come in 4 classes: S, M, L & XL. Also known as Wall Folio Configurations in previous catalogs.

Moulding – The material used to build a frame.  Our mouldings come in 4 classifications: Slimline, Deluxe, Artisan, & Portrait. Click here to view samples of mouldings.

P3 Pricing – Membership is free. Buy 55 frames a year, order a minimum of 3, receive the LOW Ten (10) Lot price on each order. Learn more about P3 pricing, click here.

Portrait Series – A class of mouldings, usually 4 or more inches wide.

Print Assembly– Upload your photos when you order. They are professionally printed and framed so that your prints are assembled into your new frame before they are shipped. You receive a professionally finished frame, ready to hang.

Print To Come – Ship us your prints directly or from your lab. Your prints are assembled into your new frame before they are shipped. You receive a professionally finished frame ready to hang.

Rabbet Depth – The measurement of the inner channel of a frame which holds the picture and additional framing materials including the glass, backing, and mat.

Raphael Mat – This mat upgrade option takes the Tuscan Mat one step further. A second mat separates the wood fillet from the image which enables the look of a floating print. It comes complete with self adhesive floating board to take the mess and hassle out of mounting your image.

Signature Board – See John Hancock Mat.

Slimline Series – A class of mouldings, usually around 1 inch wide. View slim mouldings by clicking here.

Stacked Frame – Frames in Lexington Black, then encased Nouveau Black for added depth and charm. The double frame creates the “stack.”

Tuscan Mat – A unique upgrade option to the Designer Frame, a fillet (a small decorative wood trim) is added to the mat opening creating a striking look that will complement any image.

Wall Collage – A frame that holds a mat with multiple windows. These mats are available as Layout Options to any order. View samples of Wall Collage.

Wall Folio – See Wall Collage.

Wire Kit – A hardware package to allow a frame to be hung on the wall with a wire. There is enough wire included to hang the frame vertically or horizontally.

Shipping & Delivery

May 14, 2014 by  
Filed under Shipping & Delivery

Q:  How long does it take my order to ship?
A:   Orders typically ship out of our factory in 5 – 7 business days. Ground shipping is included in the price of all our frames (we ship from Santa Clarita, CA). If you require your order to ship faster than ground you can pay to upgrade your shipping to 3rd day, 2nd day or Overnight.

Q:  How much is shipping?
A:  Ground shipping is included in all our prices.  Air upgrades are charged by volume (dimensional weight) and are quoted on an order by order, frame by frame basis. (a small handling fee of $6.95 is applied to each shipment)

Q:  How do I pay for my orders?
A:  We accept the following credit cards: VISA, MasterCard and Discover and Amex.

Q:  Do you have a minimum order?
A:   Because all of our prices include shipping we have a $40.00 order minimum. Orders falling below this value will incur a small order surcharge of $7.50.

I’m Framing This! Tips for Custom Framing

March 25, 2013 by  
Filed under About Framing, FAQs

“I’m framing this!” We often hear people say this when they are in possession of a fabulous photo, an amazing piece of art, or perhaps an earned diploma.  Many types of things can be framed: poems, articles; even pressed and matted flowers.  What makes something worthy of being framed?  The answer is: anything that your heart and mind would like to honor.

When we choose to frame something, it means that it is worthy of being displayed in an admirable fashion. 

Tips for choosing the most suitable frame:

  • Make sure to do your subject justice by being selective about your frame.  Would your black and white photo be best expressed in a black frame to keep the theme consistent?  Is your multi-colored artwork best represented by choosing a frame that brings out certain hues and shades?  How much more “period” would your medieval print look in an antique gold-finished frame?  Play with all options.
  • Even the most ordinary of photos can be brought to life by housing it in a well-chosen frame.  Photo contests have been won in part, by having a frame that really “speaks” well of the subject matter on display.  Show pride in your work by not forgetting the importance of the perfect frame!
  • Focus not so much on the “cost” of the frame; rather, ask yourself how much are you willing to invest in yourself or your work?  The ideal frame is just as important an element to your finished product as the photo is itself.

Think of the framing aspect of your piece as the part in which you reward yourself for a job well-done!  Selecting the best frame for your piece should be the fun part!  Enjoy your artistic process from start to finish…and from photo to frame.


Video: How Robin’s Favorite Frames Make Photographers More Money

March 15, 2013 by  
Filed under How to Profit

GNP Frame co-founder and CEO Robin Gross explains some of her favorite products and how they help photographers make more money in the age of digital.

Generating More Referrals for Your Photography Business

February 24, 2011 by  
Filed under Blog, Featured Articles, How to Profit

Picture This: Watch Your Profits Grow with Custom Frames

It’s no secret that custom framing photographs add to the overall appeal of an art piece, but custom framing can also increase purchase rates and make you money. Your artwork deserves a tasteful frame, and since you are the photographer with the keen eye, you know best. Leaving your photographs frameless is a missed opportunity to ensure your work looks its best.  A photo in a drawer can’t be generating any conversion or referrals about your work.

Snapping an amazing photograph is no easy task. Photographers know that all the elements have to come together to form the perfect shot; elements inside and outside of your control. You’ve spent countless hours perfecting your technique, and the culmination of all your hard work is finding the perfect frame to showcase your masterpiece. Developing a photograph is not the last step in the artistic process; the final touch is picking out a frame that will enhance your photograph. “With a frame you have control over your print and you should because it’s your name and your reputation,” says GNP CEO Robin Gross.

“People won’t distinguish your work from the frame; your frame is part of the process.”

Custom framing helps increase profit through visibility as well. Your photographs are your advertisements, and the sooner those ads are up, the quicker you will see a return on investment. If a client buys an unframed photograph from your collection, who knows how long it will take to be displayed. When you hand your client a print, you don’t want it to go into a drawer,” says Gross. “If you hand a customer a photograph in a frame, you know it’s going straight to the wall.”

If you’re apprehensive about upfront costs, as a reseller, don’t worry! GNP Frame prices their frames very aggressively so you can maximize your profit. Another benefit to offering custom framing is that you will be providing your customers with a full service. Custom framing helps photographers make more money, sell a finished product, and helps their clients decide what to do with their pictures.

So give your clients something to brag about, showcase your art work, and provide your customers with a 100% finished product. It’s a win, win.

New To Framing? – How to Assemble a Frame.

August 28, 2009 by  
Filed under About Framing, FAQs, Featured Articles

How to Assemble a Frame by Jamie Hayes.

Customize Your Frames!

August 26, 2009 by  
Filed under About Framing, FAQs

Every GNP Frame is made to order, thus we can create any size any shape with any mat combinations you desire.

To order a custom cut single opening frame:

1. In step one, choose the next size up i.e. if you want a 10×12 order a 11×14 (make sure both measurements are larger)

2. After you add the product to the shopping cart, place the exact sizes needed in the special instructions and check out, your done!

To order a custom cut wall collage/wall folio:

1. Draw or design your template with exact measurements and fax to 1-314-271-2180

Or email to with all of your order details and that it!

To order a custom mat combination:

1. Specify in special instructions exactly what you want

All special instructions are reviewed, if any further information is needed Customer Service will contact you directly.

The Tuscan vs. Raphael Mats: What’s the difference?

July 30, 2009 by  
Filed under About Framing


These are fantastic ways to pump up the impact your portrait has on a space. Our products can be ordered Frame Only, or as a Designer Frame (frame + double mat.) Those who want more — more detail, more elegance, more PRESENCE — add a Tuscan Mat Upgrade, or a Raphael Mat Upgrade.

Tuscan Mats:
A unique upgr
ade option to the Designer Frame, a fillet (a small decorative wood trim) is added to the mat opening creating a striking look that will complement any image.
•  25 coordinating mat & fillet options
•  Sold as an upgrade to Designer Collection and Wall Folio Frames
•  Simply order Tuscan Mats in lieu of regular mats
•  Rich in color and add an extra touch of class to your images

Raphael Mats:
This mat upgrade option takes the Tuscan Mat one step further. A second mat separates the wood fillet from the image.
•  This additional under-matting enables the look of a floating print.
•  Comes complete with self adhesive floating board to take the mess and hassle out of mounting your image.
•  Tear the edges of your print for that added artistic look

Be sure to specify when ordering your frame if you want the Tuscan or Raphael Upgrade! If you are using an order form, let us know in the “Special Instructions”Field.

P3 Pricing – Add Power to your Purchase

July 14, 2009 by  
Filed under Featured Articles, How to Profit

What is P3 Pricing?

The “P” in P3 Pricing means Preferred. This GNP Frame program allows customers who don’t want to stock a lot of inventory to get bulk pricing.

Members of P3 Pricing get 10-Lot prices on framing by committing to buy 75 frames per year, but buying as few as 3 at a time. Frames should be purchased in multiples of 3 or more, that’s where the P3 comes in!

How do I sign up?

Choose the 3 frames you want to get started with, then call in (888-372-6346) or send an email to GNP Frame Customer Service to request to have your membership activated. Once your membership is activated, you may order via the website ( to get Preferred 3 pricing!

Membership activation may take 24 to 72 hours, so sign up now to take advantage of this winning opportunity.